AI share of voice
AI share of voice is how often a brand is named (and cited) across a fixed set of category prompts and engines, relative to its competitors. Unlike a single visibility score, it is only meaningful when each count opens back to the stored answers behind it.
Measured honestly, AI share of voice is an aggregate of the mention and citation booleans across a defined prompt set, engines, and sampling window — always diffed against the brand’s own history rather than an invented target.
It is a summary, not a substitute for evidence: any share-of-voice figure in a report should let you click into the exact answers that produced it, so a client can challenge any row.
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