GEO audit
Also called: AEO audit, AI visibility audit
A GEO audit runs the real questions a brand’s buyers ask through the AI answer engines, captures the verbatim answers and cited sources, and scores each on two booleans (named, cited) to map where the brand is a stronghold, has a gap, or is absent.
A GEO audit is an operation, not a static site scan or a simulated schema score. It samples real prompts across ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode, and Copilot, sorts each answer into a quadrant, and assigns the fixed move per quadrant.
Run once, it is a baseline and a sales pitch. Re-run on a schedule and diffed against the brand’s own history, it becomes monitoring — the difference between a one-off snapshot and a retainer.
Related terms
See what AI says. Then fix it.
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