Northbeam
Project overview
Northbeam runs paid social for demanding clients. FeedForge let them treat every hook as an experiment — generating dozens of UGC variants, reading the winners early, and only pouring budget into what already worked.
Client
Northbeam
Date
February 2025
Industry
Growth & performance
Services
FeedForge
Northbeam process
The challenge
Creative was the bottleneck. Northbeam could buy media all day, but every new client needed a steady stream of fresh hooks to test — and hand-producing UGC could not keep pace with the ad accounts.
Our solution
FeedForge spun each client concept into a lineage of reactions and slideshows, every post carrying a distinct hook. Variants published on a schedule, and the winners surfaced from real engagement before any scaling decision.
The result
Northbeam now knows which hook wins before spending a dollar amplifying it. Creative stopped being the constraint, test velocity multiplied, and client accounts scaled on evidence instead of instinct.
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