Lumen

Project overview
Lumen was paying a studio retainer for every product drop. With ReelWand they replaced the shoot entirely — a whole skincare line rendered on-brand, in consistent light, ready for the store and the ad account the same day.
Client
Lumen
Date
March 2025
Industry
Beauty & DTC
Services
ReelWand


Lumen process
The challenge
Every launch meant booking a photographer, a set, and a week of turnaround. Lumen needed premium packshots and lifestyle stills that stayed identical across dozens of SKUs — without the studio bill or the wait.
Our solution
We locked Lumen's palette and lighting into a ReelWand style DNA, then used the product-photography and set-design agents to render the full range. Variants branched from a single approved look, so nothing drifted off-brand.
The result
Lumen retired a six-thousand-dollar monthly retainer and now shoots a whole catalog in an afternoon. New drops go from concept to storefront the same day, and every asset looks like it came from the same shoot.


